Promoting timely access to quality and innovative medicines.
Encouraging research and development of pharmaceutical products in Malaysia.
Forming strategic health partnership with key stakeholders for the advancement of public health.
Empowering consumers for safe and responsible self-medication.
Promoting industry values and contributing to the nation.
Upgrading the knowledge & skills of the pharmaceutical industry’s human resource.
Ensuring the ethical promotion of medicines in compliance with local laws and a set of marketing practices.