Strategic frameworks within PhAMA serve to Promote Regulatory Excellence, Uphold Ethical Business Practices, and Drive Biopharmaceutical Research and Development. The committees involved in this pillar of focus are:

Regulatory affairs

Promote a high standard of regulatory environment that facilitates the timely registration and access of innovative medicines to patients.

Ethics & Marketing Practices

Uphold and enforce high ethical promotion of medicines in compliance with local laws and standards of the PhAMA Code of Practice. 

Clinical Research

Promote medical discovery by encouraging clinical research and development of pharmaceutical products, and supporting the government in making Malaysia a preferred clinical research hub in the region.