PhAMA embraces Public-Private Partnerships to create mutually beneficial opportunities and optimise resources with stakeholders who share the same synergy. 

These include the Government and its Ministries; Pharmaceutical and Healthcare Trade and Industry Partners and Associates; including lateral partners; Academics and Professionals; Civil Society; Non-Government Organizations and Groups; Global and Regional Pharmaceutical affiliations, including embassies and trade commissions.

Committees involved in this strategic pillar include:

Consumer Healthcare

Drives quality over-the-counter (OTC) pharmaceutical industry and advocates for responsible and well-informed self-care

Malaysian Coalition for Cancer Care (M3C)

Galvanise cancer-related stakeholders towards better cancer management and care including prevention, awareness building, cancer financing, patient navigation and others.